Teaming

We're in our return-to-office era.

So, you’re going back to the office. Let’s make it not suck.

Artificial Intelligence

2024 Planning: From Defending Your Budget to Defending Your Job

We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.

Marketing Ops

Raise your hand if you’ve ever felt personally victimized by your calendar ✋

TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.

Teaming

AI Research: Only 7% of Marketing Jobs Are Safe

We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.

Talent

A Love Letter to the Chief of Staff

You’re our favorite sparring partner, and we’re your biggest fan.

Performance Marketing

Are five-star reviews the new participation trophy?

Inflated ratings in the business world call for resetting expectations and encouraging accurate feedback. Supplementing ratings with qualitative data can make them more meaningful.

Change Management

CHROs and CMOs: More alike than you think

How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.

Teaming

Set your mindsets, and stick to them

We’ve recently been doing some research on remarkable companies and their operating systems. What makes them unique? What makes the system work? How do they improve? One operating system we’ve been obsessed with lately is the Danaher Business System (DBS for short). Danaher is a holdco/conglomerate focused

Teaming

How your org structure is leaving millions on the table

An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.

Talent

Why Your Company Should Have a Readme

Julie isn’t a morning person. Amar does school pickup every afternoon. Ron likes to work on presentations solo before sharing. Ever wish you had a cheat sheet that told you the unspoken things before you had to figure them out on your own? Let us introduce you to the

Change Management

“We’re not ready for change” and other lies we tell ourselves

Timing the market is risky. Act now and continuously invest in organizational change to seize growth opportunities and build momentum. Start small and watch your team's performance compound over time.

Change Management

Five ways to supercharge your organization (without a layoff)

Flatten up. Lean out. Focus on real differentiators. Invest in tooling. Support in-person work.