Change Management
Introducing Brand-Led Organizational Change
Digging into the crucial role of Marketers in driving cultural change.
Latest
Teaming
Open Enrollment: Ways of Working Edition
Why you should be thinking of your documentation like Open Enrollment.
Strategy
The CMO Map to Growth: the New Choice Cascade
Connecting the designable aspects of the brand, the customer, and the organization.
Teaming
Introducing The Meeting Agenda Horseshoe Theory
We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The
Teaming
Let's talk about stinky fish
Stinky fish is an exercise originally created by Hyper Island that we like to leverage over Black Glass (both for clients and ourselves) that involves naming your 'stinky fish' - the thing that if you don't say it out loud right now, after a few weeks
Teaming
Post office closure. We have notes.
Last week we signed back on following our office closure and we must share how it went. Here are just a few of our learnings and how we think we can improve for future office closures. "I am feeling a strong meeting hangover from the time off" -
Teaming
We're in our return-to-office era.
So, you’re going back to the office. Let’s make it not suck.
Artificial Intelligence
2024 Planning: From Defending Your Budget to Defending Your Job
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.
Marketing Ops
Raise your hand if you’ve ever felt personally victimized by your calendar ✋
TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.
Teaming
AI Research: Only 7% of Marketing Jobs Are Safe
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
Talent
A Love Letter to the Chief of Staff
You’re our favorite sparring partner, and we’re your biggest fan.
Performance Marketing
Are five-star reviews the new participation trophy?
Inflated ratings in the business world call for resetting expectations and encouraging accurate feedback. Supplementing ratings with qualitative data can make them more meaningful.