Measurement
What's the deal with OKRs?
A lot of things, honestly. We've got 4 key tips to doing them "right."
Latest
Talent
My LEAST favorite question: How do you balance it all?
In truth, the word and stigma around a “side hustle” is more problematic than the act of participating in one.
Artificial Intelligence
2023 Marketing Predictions: Trusted Publishers vs. AI Driven Predictions
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.
Talent
Why Marketing’s Love Affair with Specialists Must End
Four Ways Marketers can strike a balance between Generalists vs. Specialists
In-Housing
Bringing Agency Work In-House: Best Practices For Tough Times
In-house agency best practices during tough times: 1) Flexible resourcing with hybrid talent. 2) Reframe team around generalists. 3) Focus on measurable business objectives. 4) Build trust through clarity. 5) Measure progress for efficiency. Invest now for long-term success.
Events
Wondering if event season is worth the hassle? Ask these questions.
What is your intention? How do I use events to grow my profile as a CMO (so I can get a bigger, more baller CMO job)? How can I leverage this content to drive business results? How do I maximize the impact of my team going to a big event?
Talent
CMO to CEO: Why CEO succession plans aren’t complete without a CMO
70% of CEOs admitted responsibility for their marketer’s poorly perceived performance due to CEO’s lack of experience or understanding of the marketing function*. Wow. Bold. And what are we going to do about that?
Talent
Keep Calm and Hybrid On
Adopt a five-element framework for successful hybrid work: clarity with explicit rules, suitable physical/digital spaces, a humane culture, focus on deep work, and continuous improvement driven by data.
Modern Marketing
Recession-Proof Marketing: 5 Strategies for CMOs
Go beyond looking in the couch cushion for more money – there's more creative approaches at your fingertips.
News
Black Glass Coverage N° 2
Jenny was interviewed in Digiday (6/13/22) ‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatusThe Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.DigidayKimeko McCoy According to
Talent
A Key to Retention: Non-Traditional Offsites
A modern offsite prioritizes unique locations, meaningful topics, and building connections among team members. This fosters diversity and inclusion, leading to a more engaged and happier team.
Modern Marketing
Three Winning Plays That CMOs Can Use to Get Ahead of the Game
Say hello to our new playbook for marketers to implement amid financial pressures.