Teaming
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
Talent
You’re our favorite sparring partner, and we’re your biggest fan.
Performance Marketing
Inflated ratings in the business world call for resetting expectations and encouraging accurate feedback. Supplementing ratings with qualitative data can make them more meaningful.
Change Management
How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.
Teaming
We’ve recently been doing some research on remarkable companies and their operating systems. What makes them unique? What makes the system work? How do they improve? One operating system we’ve been obsessed with lately is the Danaher Business System (DBS for short). Danaher is a holdco/conglomerate focused
Teaming
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.
Talent
Julie isn’t a morning person. Amar does school pickup every afternoon. Ron likes to work on presentations solo before sharing. Ever wish you had a cheat sheet that told you the unspoken things before you had to figure them out on your own? Let us introduce you to the
Change Management
Timing the market is risky. Act now and continuously invest in organizational change to seize growth opportunities and build momentum. Start small and watch your team's performance compound over time.
Change Management
Flatten up. Lean out. Focus on real differentiators. Invest in tooling. Support in-person work.
Change Management
Change management tip: Get 25% committed to the new idea, triggering a tipping point. Make it simple, exciting, and meaningful. Act without waiting for permission, start where you have control. Organize and build momentum among the eager and energetic.
News
We don’t take this award lightly, and we have you to thank.
Brand Building
Building a powerful brand takes time. High-performing teams balance brand building and performance marketing with clear decision rights, budget ownership, teamwork, and aligned strategy. Operating models are crucial for success.