Teaming
High-quality mission: necessary but not sufficient
Here are four ways teams can go astray even if they have a fantastic, visionary mission – and what you can do about it.
A few weeks ago, I received the dreaded (to some) Jury Duty Summons and had to report to my local courthouse for a day of sitting, waiting and doing my civic duty (re: people watching). While I got settled in for the day, I quickly began to realize how the
Marketing Ops
A short, actionable guide to making the most of 1:1 time.
Diversity, Equity, Inclusion & Belonging
This guide will give marketing leaders the tools they need to support their team members through the big moments that happen outside of work.
This guide will give marketing leaders the tools they need to support their team members through the big moments that happen outside of work.
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.
What is your intention? How do I use events to grow my profile as a CMO (so I can get a bigger, more baller CMO job)? How can I leverage this content to drive business results? How do I maximize the impact of my team going to a big event?
It's human nature for marketers to want to feel as though they are part of a team. The very word teamsignifies something deeply personal in business—a calling card, of sorts, that indicates one’s stature and position within the organization. “I am on Josh’s team,” we
We can't believe this is still up for debate, but here we are.
Rethinking Conventional Wisdom and Inspiring a New Generation of Leaders Building Brands, Businesses and Societal Change No one comes close to matching Taylor Swift’s influence right now. All the parents out there with 10-year-old daughters like me know what I’m talking about. You’ve been swept by “Taylor
The final installment in our three-part series on the impact of AI on the marketing department.
Yours should tell employees enough about where you’re going and what you want to achieve in the future that they can judge what working there will be like moving forward.
Digging into the crucial role of Marketers in driving cultural change.
Why you should be thinking of your documentation like Open Enrollment.
Connecting the designable aspects of the brand, the customer, and the organization.
We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The
Stinky fish is an exercise originally created by Hyper Island that we like to leverage over Black Glass (both for clients and ourselves) that involves naming your 'stinky fish' - the thing that if you don't say it out loud right now, after a few weeks
Last week we signed back on following our office closure and we must share how it went. Here are just a few of our learnings and how we think we can improve for future office closures. "I am feeling a strong meeting hangover from the time off" -
So, you’re going back to the office. Let’s make it not suck.
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.