Artificial Intelligence
Change Management
Yours should tell employees enough about where you’re going and what you want to achieve in the future that they can judge what working there will be like moving forward.
Change Management
Digging into the crucial role of Marketers in driving cultural change.
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.
What is your intention? How do I use events to grow my profile as a CMO (so I can get a bigger, more baller CMO job)? How can I leverage this content to drive business results? How do I maximize the impact of my team going to a big event?
It's human nature for marketers to want to feel as though they are part of a team. The very word teamsignifies something deeply personal in business—a calling card, of sorts, that indicates one’s stature and position within the organization. “I am on Josh’s team,” we say proudly
Informed by our CMO conversations and always useful. No spam, ever.
Why you should be thinking of your documentation like Open Enrollment.
Connecting the designable aspects of the brand, the customer, and the organization.
We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The Meeting Agenda
Stinky fish is an exercise originally created by Hyper Island that we like to leverage over Black Glass (both for clients and ourselves) that involves naming your 'stinky fish' - the thing that if you don't say it out loud right now, after a few weeks or months, it's going
Last week we signed back on following our office closure and we must share how it went. Here are just a few of our learnings and how we think we can improve for future office closures. "I am feeling a strong meeting hangover from the time off" - Maureen What'd
So, you’re going back to the office. Let’s make it not suck.
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.
TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
You’re our favorite sparring partner, and we’re your biggest fan.
Inflated ratings in the business world call for resetting expectations and encouraging accurate feedback. Supplementing ratings with qualitative data can make them more meaningful.
How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.
