Black Glass (Page 2)

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Not another recap: what worked, what didn't, and our hot takes of Cannes 2025.

What worked, what didn't, and what can be improved post Cannes 2025.

Can't Miss Cannes Panels (2025 Edition)

Here are the hot topics and conversations you can’t miss at Cannes Lions 2025.

The Black Glass Guide to Retention

What's the key to keeping top talent? Giving your people the best work of their lives.

A Case for a New Kind of Swag

A challenge to the swag of today - and three tips to make it more meaningful in the future.

What can our teams learn from Kendrick and Drake?

Teams don’t just need a vision; they need a fight worth fighting.

The Myth of Cost Savings

What if we told you the biggest cost savings opportunity in marketing isn't in your media budget? When clients ask us to help find cost savings, they usually point us toward the usual suspects: media spend, martech stack, agency fees. But after years of helping marketing organizations transform,

Navigating Tension with Empathy Maps

How to use empathy maps to foster an inclusive, respectful, and compassionate work environment.

3 Lessons on Gathering Meaningfully

Three tips on planning intentional, meaningful gatherings for your team.

Casting for Greatness

Organizations have a tendency to build teams around talent. But there is a real case to be made for clearly defining the work, then building a team primed to deliver against it. I have a background in Dance/Choreography, so let’s think about this through that lens. Imagine I&

High- and Low-Cortisol Organizations

The implications of a chaotic work environment

Guide: Your CMO Guide to Parental Leave and Beyond

Our CMO parental leave playbook helps you prepare for parental leave, ensuring a smooth transition without any hitches in your team's performance and your personal well-being.

“We hereby conduct this Post-Mortem” - Taylor Swift (and us)

Three tips to make Post-Mortems not the worst.

Artificial Intelligence

Is AI just for banners and meeting notes?

A framework for applying AI everywhere within your org, and how to start thinking differently about its impact on your business

Teaming

High-quality mission: necessary but not sufficient

Here are four ways teams can go astray even if they have a fantastic, visionary mission – and what you can do about it.

Three things teams can learn from Jury Duty

A few weeks ago, I received the dreaded (to some) Jury Duty Summons and had to report to my local courthouse for a day of sitting, waiting and doing my civic duty (re: people watching). While I got settled in for the day, I quickly began to realize how the

Marketing Ops

Five Ways to Improve Your 1:1 Meetings

A short, actionable guide to making the most of 1:1 time.

Diversity, Equity, Inclusion & Belonging

Guide: Supporting your Team Members through Life's Big Moments

This guide will give marketing leaders the tools they need to support their team members through the big moments that happen outside of work.

Five steps to create your own answer to the age-old question: What is Marketing?

We can't believe this is still up for debate, but here we are.

Brand Building

The Snowball Effect of Taylor Swift: 5 CMO Winning Plays

Rethinking Conventional Wisdom and Inspiring a New Generation of Leaders Building Brands, Businesses and Societal Change No one comes close to matching Taylor Swift’s influence right now. All the parents out there with 10-year-old daughters like me know what I’m talking about. You’ve been swept by “Taylor

Artificial Intelligence

Four New Organizational Structures for the AI Era

The final installment in our three-part series on the impact of AI on the marketing department.

Change Management

Mission, Values, Principles: How to make them work

Yours should tell employees enough about where you’re going and what you want to achieve in the future that they can judge what working there will be like moving forward.