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Let's talk about the Global vs Local debate.
💡This is just the tip of the iceberg. Real impact comes from solutions built for your team – custom tools, resources, and hands on support. Email us at info@blackglassco.com. Let’s make it happen!
Let's talk about how to (actually) unlock creative excellence.
💡This is just the tip of the iceberg. Real impact comes from solutions built for your team – custom tools, resources, and hands on support. Email us at info@blackglassco.com. Let’s make it happen!
The Productivity Paradox: Why Your Busiest Weeks Are Often Your Best
The secret isn't working more hours – it's creating the right constraints that make every hour count.
Let's talk about team 1:1s.
💡This is just the tip of the iceberg. Real impact comes from solutions built for your team – custom tools, resources, and hands on support. Email us at info@blackglassco.com. Let’s make it happen!
When the Email Should Actually Be a Meeting
The most effective teams don’t lean too hard on just one channel but rather pick the right medium for the message.
We need to talk about RACIs.
RACIs promise clarity but deliver confusion. True organizational clarity emerges when you do the uncomfortable work of articulating everyone's unique contribution. It's not as clean as filling out a matrix, but unlike RACIs, it actually creates the flow and rhythm your team desperately needs.
Global or local? Hub or spoke? This old debate is asking the wrong question.
Global and local marketing teams are supposed to be on the same side. Instead, they’re playing tug of war with multimillion dollar budgets. We’re all pursuing the same goal — so why are we competing? We tend to see problems either top down (re: competing priorities and KPIs) or
Dear CMO: What If You Had a Blank Page?
Recently, we heard a CMO say that “times of economic pressure are when we see the greatest creativity and solutions.” You know what they say: “Pressure makes diamonds.” But what if we could set ourselves up for creative breakthroughs without pressure? What if we could draw inspiration not from outside
Planning in a World of Constant Change: Build for Agility, not Certainty
By: Maureen Link Kendra Siebert Death, taxes and annual planning: the only certainties in life. The traditional approach to annual planning—rigid roadmaps and fixed milestones—doesn’t hold up in a world where market dynamics, customer needs, and technology are rapidly evolving. So what’s the solution? In a
Is efficiency even the goal? Finding the metrics that matter.
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,
"I want efficiency toward an end."
That was Ezra Klein’s mandate as he questions the premise (or lack thereof) behind the Department of Government Efficiency. His central question, which went viral on TikTok last month, landed like a punch to the gut: “Efficiency in service of what?” This hits uncomfortably close to home for marketers.
Change Management
What can our teams learn from Kendrick and Drake?
Teams don’t just need a vision; they need a fight worth fighting.
Modern Marketing
The Myth of Cost Savings
What if we told you the biggest cost savings opportunity in marketing isn't in your media budget? When clients ask us to help find cost savings, they usually point us toward the usual suspects: media spend, martech stack, agency fees. But after years of helping marketing organizations transform,
Diversity, Equity, Inclusion & Belonging
Navigating Tension with Empathy Maps
How to use empathy maps to foster an inclusive, respectful, and compassionate work environment.
Events
3 Lessons on Gathering Meaningfully
Three tips on planning intentional, meaningful gatherings for your team.
Talent
Casting for Greatness
Organizations have a tendency to build teams around talent. But there is a real case to be made for clearly defining the work, then building a team primed to deliver against it. I have a background in Dance/Choreography, so let’s think about this through that lens. Imagine I&
Talent
High- and Low-Cortisol Organizations
The implications of a chaotic work environment
Diversity, Equity, Inclusion & Belonging
Guide: Your CMO Guide to Parental Leave and Beyond
Our CMO parental leave playbook helps you prepare for parental leave, ensuring a smooth transition without any hitches in your team's performance and your personal well-being.
Teaming
“We hereby conduct this Post-Mortem” - Taylor Swift (and us)
Three tips to make Post-Mortems not the worst.
Artificial Intelligence
Is AI just for banners and meeting notes?
A framework for applying AI everywhere within your org, and how to start thinking differently about its impact on your business
Teaming
High-quality mission: necessary but not sufficient
Here are four ways teams can go astray even if they have a fantastic, visionary mission – and what you can do about it.
Three things teams can learn from Jury Duty
A few weeks ago, I received the dreaded (to some) Jury Duty Summons and had to report to my local courthouse for a day of sitting, waiting and doing my civic duty (re: people watching). While I got settled in for the day, I quickly began to realize how the
Marketing Ops
Five Ways to Improve Your 1:1 Meetings
A short, actionable guide to making the most of 1:1 time.