Guide: Your CMO Guide to Parental Leave and Beyond

Our CMO parental leave playbook helps you prepare for parental leave, ensuring a smooth transition without any hitches in your team's performance and your personal well-being.

“We hereby conduct this Post-Mortem” - Taylor Swift (and us)

Three tips to make Post-Mortems not the worst.

Is AI just for banners and meeting notes?

A framework for applying AI everywhere within your org, and how to start thinking differently about its impact on your business

High-quality mission: necessary but not sufficient

Here are four ways teams can go astray even if they have a fantastic, visionary mission – and what you can do about it.

Three things teams can learn from Jury Duty

A few weeks ago, I received the dreaded (to some) Jury Duty Summons and had to report to my local courthouse for a day of sitting, waiting and doing my civic duty (re: people watching).  While I got settled in for the day, I quickly began to realize how the

Five Ways to Improve Your 1:1 Meetings

A short, actionable guide to making the most of 1:1 time.

Guide: Supporting your Team Members through Life's Big Moments

This guide will give marketing leaders the tools they need to support their team members through the big moments that happen outside of work.

Five steps to create your own answer to the age-old question: What is Marketing?

We can't believe this is still up for debate, but here we are.

The Snowball Effect of Taylor Swift: 5 CMO Winning Plays

Rethinking Conventional Wisdom and Inspiring a New Generation of Leaders Building Brands, Businesses and Societal Change No one comes close to matching Taylor Swift’s influence right now. All the parents out there with 10-year-old daughters like me know what I’m talking about.  You’ve been swept by “Taylor

Four New Organizational Structures for the AI Era

The final installment in our three-part series on the impact of AI on the marketing department.

Mission, Values, Principles: How to make them *work*

Yours should tell employees enough about where you’re going and what you want to achieve in the future that they can judge what working there will be like moving forward. 

Introducing Brand-Led Organizational Change

Digging into the crucial role of Marketers in driving cultural change.

Teaming

Open Enrollment: Ways of Working Edition

Why you should be thinking of your documentation like Open Enrollment.

Strategy

The CMO Map to Growth: the New Choice Cascade

Connecting the designable aspects of the brand, the customer, and the organization.

Teaming

Introducing The Meeting Agenda Horseshoe Theory

We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The

Teaming

Let's talk about stinky fish

Stinky fish is an exercise originally created by Hyper Island that we like to leverage over Black Glass (both for clients and ourselves) that involves naming your 'stinky fish' - the thing that if you don't say it out loud right now, after a few weeks

Teaming

Post office closure. We have notes.

Last week we signed back on following our office closure and we must share how it went. Here are just a few of our learnings and how we think we can improve for future office closures. "I am feeling a strong meeting hangover from the time off" -

Teaming

We're in our return-to-office era.

So, you’re going back to the office. Let’s make it not suck.

Artificial Intelligence

2024 Planning: From Defending Your Budget to Defending Your Job

We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.

Marketing Ops

Raise your hand if you’ve ever felt personally victimized by your calendar ✋

TLDR: it's possible to add intention, focus and ultimately, make your calendar a driver of your efficiency.

Teaming

AI Research: Only 7% of Marketing Jobs Are Safe

We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.

Talent

A Love Letter to the Chief of Staff

You’re our favorite sparring partner, and we’re your biggest fan.

Performance Marketing

Are five-star reviews the new participation trophy?

Inflated ratings in the business world call for resetting expectations and encouraging accurate feedback. Supplementing ratings with qualitative data can make them more meaningful.

Change Management

CHROs and CMOs: More alike than you think

How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.