Guide: Supporting your Team Members through Life's Big Moments
This guide will give marketing leaders the tools they need to support their team members through the big moments that happen outside of work.
If you’re reading this, congratulations! You are the type of leader who cares deeply and is committed to your people.
Life is full of big moments. And odds are that your employees will look to you for support during the good – welcoming children, moving cities – and the challenging – dealing with infertility or bereavement and loss. In collaboration with LUMO, a renowned group of certified executive and leadership coaches, we've created a comprehensive playbook marketing leaders to support you in fulfilling into that commitment to your team members.
There are five steps to getting this right:
- Ensure your employees know that they have official support in the first place. Did you know that Employee Assistance Programs are offered by 97% of large employers, but only 5.5% of employees use them? This is an easy win. Think of this as an internal marketing campaign.
- Make preparing for any leave easy. Your expectations around how team members need to prepare should be crystal clear. Give your employees the right tools and templates upfront, and take the guesswork out of it.
- Honor the leave & show empathy.
- Ease the returns.
- Be there for the employees who are at work every day.
As a leader at your company, it's also your responsibility to drive change beyond the boundaries of your own team.
- Advocate for benefits & policies before they’re needed
- Share cultural practices with your peers
- Drive whole-company conversations
- Use your platform and purchasing power
