Chief Strategy Officer. Clay designs the methodologies that help organizations make more positive impact and advises CMOs on leadership and org design
Change Management
Timing the market is risky. Act now and continuously invest in organizational change to seize growth opportunities and build momentum. Start small and watch your team's performance compound over time.
Change Management
Flatten up. Lean out. Focus on real differentiators. Invest in tooling. Support in-person work.
Change Management
Change management tip: Get 25% committed to the new idea, triggering a tipping point. Make it simple, exciting, and meaningful. Act without waiting for permission, start where you have control. Organize and build momentum among the eager and energetic.
Brand Building
Building a powerful brand takes time. High-performing teams balance brand building and performance marketing with clear decision rights, budget ownership, teamwork, and aligned strategy. Operating models are crucial for success.
Talent
To succeed, foster trust, invest in flexible learning infrastructure, and measure adoption. Three weeklong "change sprints" can kickstart this approach: Collaboration Design, Accessibility Innovation, and Adoption.
Talent
Start with your team's goals. Break goals into tasks. Assign key tasks to teams, and then break down those into roles and responsibilities.
Diversity, Equity, Inclusion & Belonging
While we celebrate Black History Month in February with programming to honor our Black colleagues and their forebears, there is still a ton of work to be done to address systemic biases in our organizations. A new LinkedIn profile image is great, and so are the lunch-and-learns. But let’s
Creative
ANA's In-House Agency Fact Book reveals insights on capabilities and structures. Award winners have fewer managers and more makers, and reward focus even over "doing all the things."
Measurement
A lot of things, honestly. We've got 4 key tips to doing them "right."
Artificial Intelligence
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.
Talent
Adopt a five-element framework for successful hybrid work: clarity with explicit rules, suitable physical/digital spaces, a humane culture, focus on deep work, and continuous improvement driven by data.
News
Jenny was interviewed in Digiday (6/13/22) ‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatusThe Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.DigidayKimeko McCoy According to