Change Management
Five ways to supercharge your organization (without a layoff)
Flatten up. Lean out. Focus on real differentiators. Invest in tooling. Support in-person work.
Clay Parker Jones
Chief Strategy Officer. Clay designs the methodologies that help organizations make more positive impact and advises CMOs on leadership and org design
Change Management
The 25-75 Change Management Approach
Change management tip: Get 25% committed to the new idea, triggering a tipping point. Make it simple, exciting, and meaningful. Act without waiting for permission, start where you have control. Organize and build momentum among the eager and energetic.
Brand Building
Building an Operating Model to Balance Performance and Brand
Building a powerful brand takes time. High-performing teams balance brand building and performance marketing with clear decision rights, budget ownership, teamwork, and aligned strategy. Operating models are crucial for success.
Talent
Emergent Learning & Development: Guide to How and Why
To succeed, foster trust, invest in flexible learning infrastructure, and measure adoption. Three weeklong "change sprints" can kickstart this approach: Collaboration Design, Accessibility Innovation, and Adoption.
Talent
How to write a good job description, fast
Start with your team's goals. Break goals into tasks. Assign key tasks to teams, and then break down those into roles and responsibilities.
Diversity, Equity, Inclusion & Belonging
Six ways to make real impact during Black History Month
While we celebrate Black History Month in February with programming to honor our Black colleagues and their forebears, there is still a ton of work to be done to address systemic biases in our organizations. A new LinkedIn profile image is great, and so are the lunch-and-learns. But let’s
Creative
Two surprising secrets of winning in-house creative teams
ANA's In-House Agency Fact Book reveals insights on capabilities and structures. Award winners have fewer managers and more makers, and reward focus even over "doing all the things."
Measurement
What's the deal with OKRs?
A lot of things, honestly. We've got 4 key tips to doing them "right."
Artificial Intelligence
2023 Marketing Predictions: Trusted Publishers vs. AI Driven Predictions
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.
Talent
Keep Calm and Hybrid On
Adopt a five-element framework for successful hybrid work: clarity with explicit rules, suitable physical/digital spaces, a humane culture, focus on deep work, and continuous improvement driven by data.
News
Black Glass Coverage N° 2
Jenny was interviewed in Digiday (6/13/22) ‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatusThe Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.DigidayKimeko McCoy According to
Modern Marketing
4 Reasons We’re Piloting a 4-Day Workweek
It's becoming a real thing around the world. Why not give it a go?