Black Glass Coverage N° 2
Jenny was interviewed in Digiday (6/13/22)
‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatus
The Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.
Kimeko McCoy
According to Jenny Rooney, managing director and co-founder at Black Glass CMO House consultancy, her team wrestled with the idea of attending Cannes this year, given the state of the world. Out of the 12-member team, two from Black Glass will travel to Cannes, heeding Covid-19 safety guidelines like mask wearing, social distancing and hand washing.
“Overall, the tenor is going to be happy and grateful,” Rooney said. “But it’s probably going to be a little bit tempered with a real acknowledgement of the fact that it’s challenging times right now.”
Katie & McKenna had an article published in AdWeek (6/22/22):
Reassess the Org Chart and Prevent Future Mass Layoffs
CMOs can take steps to recession-proof their organizations and find new efficiencies.
Katie Klumper
Jenny moderated a panel at Cannes (6/21/22):
Watch Studio 30 presents: The duality of the CMO: The two halves powering the whole
Black Glass joins Ad Age Studio 30 at Cannes Lions to discuss the evolving CMO role and how marketing departments are being restructured to meet these challenges.
Ad Age
And Katie had an article published on AdAge (8/4/22):
3 winning plays that CMOs can use to get ahead of the game
To succeed today, CMOs must access personal leadership relationships with peers, while transforming organizational processes and in-house capabilities quickly.
Ad Age
