Chief Strategy Officer. Clay designs the methodologies that help organizations make more positive impact and advises CMOs on leadership and org design
The CMO Map to Growth: the New Choice Cascade
Connecting the designable aspects of the brand, the customer, and the organization.
Introducing The Meeting Agenda Horseshoe Theory
We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The
We're in our return-to-office era.
So, you’re going back to the office. Let’s make it not suck.
2024 Planning: From Defending Your Budget to Defending Your Job
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.
AI Research: Only 7% of Marketing Jobs Are Safe
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
CHROs and CMOs: More alike than you think
How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.
Set your mindsets, and stick to them
We’ve recently been doing some research on remarkable companies and their operating systems. What makes them unique? What makes the system work? How do they improve? One operating system we’ve been obsessed with lately is the Danaher Business System (DBS for short). Danaher is a holdco/conglomerate focused
How your org structure is leaving millions on the table
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.
“We’re not ready for change” and other lies we tell ourselves
Timing the market is risky. Act now and continuously invest in organizational change to seize growth opportunities and build momentum. Start small and watch your team's performance compound over time.
Five ways to supercharge your organization (without a layoff)
Flatten up. Lean out. Focus on real differentiators. Invest in tooling. Support in-person work.
The 25-75 Change Management Approach
Change management tip: Get 25% committed to the new idea, triggering a tipping point. Make it simple, exciting, and meaningful. Act without waiting for permission, start where you have control. Organize and build momentum among the eager and energetic.
Building an Operating Model to Balance Performance and Brand
Building a powerful brand takes time. High-performing teams balance brand building and performance marketing with clear decision rights, budget ownership, teamwork, and aligned strategy. Operating models are crucial for success.
Emergent Learning & Development: Guide to How and Why
To succeed, foster trust, invest in flexible learning infrastructure, and measure adoption. Three weeklong "change sprints" can kickstart this approach: Collaboration Design, Accessibility Innovation, and Adoption.
How to write a good job description, fast
Start with your team's goals. Break goals into tasks. Assign key tasks to teams, and then break down those into roles and responsibilities.
Diversity, Equity, Inclusion & Belonging
Six ways to make real impact during Black History Month
While we celebrate Black History Month in February with programming to honor our Black colleagues and their forebears, there is still a ton of work to be done to address systemic biases in our organizations. A new LinkedIn profile image is great, and so are the lunch-and-learns. But let’s