2024 Planning: From Defending Your Budget to Defending Your Job
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.
AI Research: Only 7% of Marketing Jobs Are Safe
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
2023 Marketing Predictions: Trusted Publishers vs. AI Driven Predictions
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.