Artificial Intelligence
2023 Marketing Predictions: Trusted Publishers vs. AI Driven Predictions
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.
Artificial Intelligence
Last week we introduced our VIP Newsletter members to OpenAI’s new ChatGPT product demo, and this week we can't seem to get enough of it.
Talent
Four Ways Marketers can strike a balance between Generalists vs. Specialists
In-Housing
In-house agency best practices during tough times: 1) Flexible resourcing with hybrid talent. 2) Reframe team around generalists. 3) Focus on measurable business objectives. 4) Build trust through clarity. 5) Measure progress for efficiency. Invest now for long-term success.
Events
What is your intention? How do I use events to grow my profile as a CMO (so I can get a bigger, more baller CMO job)? How can I leverage this content to drive business results? How do I maximize the impact of my team going to a big event?
Talent
70% of CEOs admitted responsibility for their marketer’s poorly perceived performance due to CEO’s lack of experience or understanding of the marketing function*. Wow. Bold. And what are we going to do about that?
Talent
Adopt a five-element framework for successful hybrid work: clarity with explicit rules, suitable physical/digital spaces, a humane culture, focus on deep work, and continuous improvement driven by data.
Modern Marketing
Go beyond looking in the couch cushion for more money – there's more creative approaches at your fingertips.
News
Jenny was interviewed in Digiday (6/13/22) ‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatusThe Cannes Lions International Festival of Creativity is back. But marketers say society’s turbulence will make for a somber environment.DigidayKimeko McCoy According to
Talent
A modern offsite prioritizes unique locations, meaningful topics, and building connections among team members. This fosters diversity and inclusion, leading to a more engaged and happier team.
Modern Marketing
Say hello to our new playbook for marketers to implement amid financial pressures.
Modern Marketing
It's becoming a real thing around the world. Why not give it a go?
Diversity, Equity, Inclusion & Belonging
Celebrate PRIDE month authentically with concrete actions! Support LGBTQIA+ employees by sponsoring ERGs, providing education, mentorship, and coaching. Use your brand to speak out, support missions, and advocate for policy changes that promote equality and inclusivity.