Leaning into “and” as a CMO with Jenny Rooney, Co-Founder of Black Glass CMO House

Jenny was featured on Marketing Today. Have a listen:

• [01:00] Jenny’s career path
• [04:00] What differentiates CMO House from other organizations
• [07:35] Welcoming diverse perspectives
• [09:00] Qualities of great CMOs
• [11:00] Weathering challenges in marketing
• [15:30] Adapting to new ways of working with tight constraints
• [19:30] Clarifying your skills and purpose
• [24:00] Approaching the metaverse
• [27:30] Using business for good
• [31:00] The role of CMOs in driving growth
• [34:00] Re-defining creativity
• [37:15] Transitioning from CMO to CEO
• [40:00] Embracing the nuance of the CMO role
• [44:45] What marketers need to learn more about

Resources Mentioned:

• Jenny Rooney
• CMO House
• Black Glass
• Katie Klumper, founder of Black Glass
• Gartner Report on Marketing Spending
• Connie Brams at Unilever as CMO title goes away (Adweek)
• Metaverse & Web3
• Purpose
• ESG
• Growth
• Creativity
• CMO-CEO transition: Jeff Jones, Brian Nichols, Seth Kaufman
• Jenny Rooney on episode 158 of Marketing Today