Black Glass Coverage N° 1
Launch and early growth!
Our launch was covered in Business Insider (10/26/2020):
Ad holding giant IPG has roped in a former Deloitte Digital exec and invested $5 million to launch a new consulting firm geared at CMOs
IPG is trying to compete with consulting giants like Accenture and a growing number of firms offering consulting services.
Tanya DuaAnd they shared our pitch deck to Phillippe (1/5/2021):
The pitch deck ad giant IPG is using for its new CMO consultancy that’s trying to take on Accenture and Deloitte
The consultancy, Black Glass, is trying to help marketers navigate the pandemic and evolving ad industry.
Tanya DuaMediaPost covered our growth (4/21/21):
IPG’s Black Glass Consulting Adds Talent, Clients
The fledgling marketing consultancy is quickly ramping up with new hires, including Jason Moyer who will lead the firm’s organization and design teams.
Richard Whitman
And when we brought on Jenny (5/14/21):
IPG’s Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build It
Jenny Rooney spent the last decade at Forbes most recently as editorial communities director and chair of the publication’s CMO Network. Earlier she was editor of the CMO Network.
Richard Whitman
