Maureen Link
Let's talk about the Global vs Local debate.
💡This is just the tip of the iceberg. Real impact comes from solutions built for your team – custom tools, resources, and hands on support. Email us at info@blackglassco.com. Let’s make it happen!
Let's talk about how to (actually) unlock creative excellence.
💡This is just the tip of the iceberg. Real impact comes from solutions built for your team – custom tools, resources, and hands on support. Email us at info@blackglassco.com. Let’s make it happen!
Teaming
The Productivity Paradox: Why Your Busiest Weeks Are Often Your Best
The secret isn't working more hours – it's creating the right constraints that make every hour count.
Teaming
When the Email Should Actually Be a Meeting
The most effective teams don’t lean too hard on just one channel but rather pick the right medium for the message.
Teaming
We need to talk about RACIs.
RACIs promise clarity but deliver confusion. True organizational clarity emerges when you do the uncomfortable work of articulating everyone's unique contribution. It's not as clean as filling out a matrix, but unlike RACIs, it actually creates the flow and rhythm your team desperately needs.
Modern Marketing
Global or local? Hub or spoke? This old debate is asking the wrong question.
Global and local marketing teams are supposed to be on the same side. Instead, they’re playing tug of war with multimillion dollar budgets. We’re all pursuing the same goal — so why are we competing? We tend to see problems either top down (re: competing priorities and KPIs) or
Articles
Dear CMO: What If You Had a Blank Page?
Recently, we heard a CMO say that “times of economic pressure are when we see the greatest creativity and solutions.” You know what they say: “Pressure makes diamonds.” But what if we could set ourselves up for creative breakthroughs without pressure? What if we could draw inspiration not from outside
Articles
Planning in a World of Constant Change: Build for Agility, not Certainty
By: Maureen Link Kendra Siebert Death, taxes and annual planning: the only certainties in life. The traditional approach to annual planning—rigid roadmaps and fixed milestones—doesn’t hold up in a world where market dynamics, customer needs, and technology are rapidly evolving. So what’s the solution? In a
Measurement
Is efficiency even the goal? Finding the metrics that matter.
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,
Events
Not another recap: what worked, what didn't, and our hot takes of Cannes 2025.
What worked, what didn't, and what can be improved post Cannes 2025.
Change Management
What can our teams learn from Kendrick and Drake?
Teams don’t just need a vision; they need a fight worth fighting.