Chief Strategy Officer. Clay designs the methodologies that help organizations make more positive impact and advises CMOs on leadership and org design
Modern Marketing
What if we told you the biggest cost savings opportunity in marketing isn't in your media budget? When clients ask us to help find cost savings, they usually point us toward the usual suspects: media spend, martech stack, agency fees. But after years of helping marketing organizations transform,
Artificial Intelligence
A framework for applying AI everywhere within your org, and how to start thinking differently about its impact on your business
Teaming
Here are four ways teams can go astray even if they have a fantastic, visionary mission – and what you can do about it.
Artificial Intelligence
The final installment in our three-part series on the impact of AI on the marketing department.
Strategy
Connecting the designable aspects of the brand, the customer, and the organization.
Teaming
We have a confession to make. We tend to not add meeting agendas to our internal team invites. We know. We know. One of the most recommended ways of working is 📣"Every meeting needs an agenda" 📣 - how could we not adopt the practice for ourselves? Enter: The
Teaming
So, you’re going back to the office. Let’s make it not suck.
Artificial Intelligence
We should automate the work that gives us little joy and where humans have a limited advantage over a computer. We should replace what we automate with better, fulfilling, growth-oriented work.
Teaming
We reviewed the academic literature on the potential for AI machine learning to automate certain professional tasks. Then we compared and ranked those functions against the modern marketing org – a mere 7% of which is strongly resistant to automation.
Change Management
How do we transform a community from one state to another, especially when the current state isn't quite working? Let's take a deep dive into the world of systems thinking.
Teaming
We’ve recently been doing some research on remarkable companies and their operating systems. What makes them unique? What makes the system work? How do they improve? One operating system we’ve been obsessed with lately is the Danaher Business System (DBS for short). Danaher is a holdco/conglomerate focused
Teaming
An approach that yields unbelievable levels of productivity, driven by a focus on the work that matters most for growth. In practice, this initially feels like cheating.