Brand Building - Black Glass

Brand Building

The Snowball Effect of Taylor Swift: 5 CMO Winning Plays

Rethinking Conventional Wisdom and Inspiring a New Generation of Leaders Building Brands, Businesses and Societal Change No one comes close to matching Taylor Swift’s influence right now. All the parents out there with 10-year-old daughters like me know what I’m talking about. You’ve been swept by “Taylor

Brand Building

Building an Operating Model to Balance Performance and Brand

Building a powerful brand takes time. High-performing teams balance brand building and performance marketing with clear decision rights, budget ownership, teamwork, and aligned strategy. Operating models are crucial for success.