Teaming
The Productivity Paradox: Why Your Busiest Weeks Are Often Your Best
The secret isn't working more hours – it's creating the right constraints that make every hour count.
Teaming
When the Email Should Actually Be a Meeting
The most effective teams don’t lean too hard on just one channel but rather pick the right medium for the message.
Teaming
We need to talk about RACIs.
RACIs promise clarity but deliver confusion. True organizational clarity emerges when you do the uncomfortable work of articulating everyone's unique contribution. It's not as clean as filling out a matrix, but unlike RACIs, it actually creates the flow and rhythm your team desperately needs.
Articles
Dear CMO: What If You Had a Blank Page?
Recently, we heard a CMO say that “times of economic pressure are when we see the greatest creativity and solutions.” You know what they say: “Pressure makes diamonds.” But what if we could set ourselves up for creative breakthroughs without pressure? What if we could draw inspiration not from outside
Articles
Planning in a World of Constant Change: Build for Agility, not Certainty
By: Maureen Link Kendra Siebert Death, taxes and annual planning: the only certainties in life. The traditional approach to annual planning—rigid roadmaps and fixed milestones—doesn’t hold up in a world where market dynamics, customer needs, and technology are rapidly evolving. So what’s the solution? In a
Measurement
Is efficiency even the goal? Finding the metrics that matter.
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,
Artificial Intelligence
"I want efficiency toward an end."
That was Ezra Klein’s mandate as he questions the premise (or lack thereof) behind the Department of Government Efficiency. His central question, which went viral on TikTok last month, landed like a punch to the gut: “Efficiency in service of what?” This hits uncomfortably close to home for marketers.
Events
Not another recap: what worked, what didn't, and our hot takes of Cannes 2025.
What worked, what didn't, and what can be improved post Cannes 2025.
Brand Building
Can't Miss Cannes Panels (2025 Edition)
Here are the hot topics and conversations you can’t miss at Cannes Lions 2025.
Articles
The Black Glass Guide to Retention
What's the key to keeping top talent? Giving your people the best work of their lives.
Brand Building
A Case for a New Kind of Swag
A challenge to the swag of today - and three tips to make it more meaningful in the future.