Teaming
When the Email Should Actually Be a Meeting
The most effective teams don’t lean too hard on just one channel but rather pick the right medium for the message.
Teaming
We need to talk about RACIs.
RACIs promise clarity but deliver confusion. True organizational clarity emerges when you do the uncomfortable work of articulating everyone's unique contribution. It's not as clean as filling out a matrix, but unlike RACIs, it actually creates the flow and rhythm your team desperately needs.
Modern Marketing
Global or local? Hub or spoke? This old debate is asking the wrong question.
Global and local marketing teams are supposed to be on the same side. Instead, they’re playing tug of war with multimillion dollar budgets. We’re all pursuing the same goal — so why are we competing? We tend to see problems either top down (re: competing priorities and KPIs) or
Measurement
Is efficiency even the goal? Finding the metrics that matter.
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,
Artificial Intelligence
"I want efficiency toward an end."
That was Ezra Klein’s mandate as he questions the premise (or lack thereof) behind the Department of Government Efficiency. His central question, which went viral on TikTok last month, landed like a punch to the gut: “Efficiency in service of what?” This hits uncomfortably close to home for marketers.
Events
Not another recap: what worked, what didn't, and our hot takes of Cannes 2025.
What worked, what didn't, and what can be improved post Cannes 2025.
Brand Building
Can't Miss Cannes Panels (2025 Edition)
Here are the hot topics and conversations you can’t miss at Cannes Lions 2025.
Modern Marketing
The Myth of Cost Savings
What if we told you the biggest cost savings opportunity in marketing isn't in your media budget? When clients ask us to help find cost savings, they usually point us toward the usual suspects: media spend, martech stack, agency fees. But after years of helping marketing organizations transform,
Modern Marketing
Recession-Proof Marketing: 5 Strategies for CMOs
Go beyond looking in the couch cushion for more money – there's more creative approaches at your fingertips.
Modern Marketing
Three Winning Plays That CMOs Can Use to Get Ahead of the Game
Say hello to our new playbook for marketers to implement amid financial pressures.
Modern Marketing
4 Reasons We’re Piloting a 4-Day Workweek
It's becoming a real thing around the world. Why not give it a go?
Modern Marketing
The Positive Correlation Between Savings and Growth
Unlock growth through strategic savings! Our data-driven case study with an automotive client revealed $12 million in savings while identifying underfunded areas for potential growth, proving that cutting costs doesn't mean compromising on results.